Communication Yearbook 33

Edited by Christina S. Beck

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• ISBN: 978-0-415-99961-8
• Binding: Hardback
• Published by: Routledge
• Publication Date: 30th April 2009
• Pages: 536

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About the Book

The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews across the field of communication. Sponsored by the International Communication Association, volumes offer insightful descriptions of research as well as reflections on the implications of those findings for other areas of the discipline. Editor Christina S. Beck presents a diverse, international selection of articles that highlight empirical and theoretical intersections in the communication discipline.

Table of Contents

Editor’s Introduction -- Christina S. Beck, Ohio University

A Synthesis of Findings and Theoretical Explanations for the "Boomerang Effect" in Response to Strategic Messages -- Sahara Byrne, Cornell University, & Philip Sol Hart, Cornell University

A Meta-Analytic Review of the Effects of Adapting Consumer Advertising Appeals to Cultural Values -- Jos Hornikx, Radboud University Nijmegen, & Daniel J. O’Keefe, Northwestern University

The Role of Computer-Tailoring in the Development of Persuasive Health Communication Messages -- Seth M. Noar, University of Kentucky, Nancy Grant Harrington, University of Kentucky, & Rosalie Shemanski, University of Kentucky

An Integrative Model of Knowledge -- Ronald E. Rice, University of California, Santa Barbara, & Marni Heinz, Google

Communicating Statistical Risk Information -- Ulrich Hoffrage, University of Lausanne.
Christine Skubisz, University of Maryland, & Torsten Reimer, University of Maryland

Opening Up the Conversation on Genetics in Families: The Space for Communication Scholars -- Kathleen Galvin, Northwestern University, & Lauren H. Grill, Northwestern University

Re-Imagining Science, Technology, and Engineering: Communication Perspectives -- Patrice M. Buzzanell, Purdue University, Lorraine G. Kisselburgh, Purdue University, & Brenda L. Berkelaar, Purdue University

Organizational and Family Gender Role Reversal: A Cross-Contextual, Communication-Centered Review of the Literature -- Caryn E. Medved, Baruch College/CUNY

Discourses of Volunteerism -- Shiv Ganesh, University of Waikato, & Kirstie McAllum, University of Waikato

Public Interest Media Activism and Advocacy as a Social Movement: A Review of the Literature -- Philip Napoli, Fordham University

Image Restoration and Reconciliation: The Application, Limitations, and Future Directions of Apologia Studies -- Emil B. Towner, Texas Tech University

About the Author(s)

Christina Beck is professor of communication at Ohio University. She has been editing the Communication Yearbook series for 3 years. CY 33 will be her final volume.

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