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Browse Advertising Studies Titles:
Advertising and New Media
This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and…
read more2007 | Paperback: 978-0-415-43035-7 (Routledge)
The Language of Advertising: Major Themes in English Studies
Advertising is one of the most prominent, powerful, and ubiquitous contemporary uses of language. Its seductive and controversial quality has attracted consistent and intense attention…
read more2007 | Hardback: 978-0-415-41215-5 (Routledge)
more information about The Language of Advertising: Major Themes in English Studies
Brick & Mortar Shopping in the 21st Century
This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the…
read more2007 | Paperback: 978-0-8058-6364-2 (Psychology Press)
more information about Brick & Mortar Shopping in the 21st Century
Brands of Faith
Marketing Religion in a Commercial Age
In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete…
read more2007 | Paperback: 978-0-415-40977-3 (Routledge)
Learning From Winners
How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success
This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on…
read more2007 | Hardback: 978-0-8058-5653-8 (Psychology Press)
The Media Handbook
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the… read more2006 | Paperback: 978-0-8058-5718-4 (Routledge)
Creating Images and the Psychology of Marketing Communication
The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied… read more2006 | Hardback: 978-0-8058-5216-5 (Psychology Press)
more information about Creating Images and the Psychology of Marketing Communication
Sex in Consumer Culture
The Erotic Content of Media and Marketing
Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music,… read more2005 | Paperback: 978-0-8058-5091-8 (Routledge)
Toys, Games, and Media
This book is a state-of-the-art look at where toys have come from and where they are likely to go in the years ahead. The focus… read more2005 | Paperback: 978-0-8058-5829-7 (Psychology Press)
Advertising to Children on TV
Content, Impact, and Regulation
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV… read more2005 | Paperback: 978-0-8058-5830-3 (Routledge)
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Forthcoming Titles:
Advertising and Public Relations Law
By Roy L. Moore, Erik Collins
To be published April 1st 2009
The Advertising and Consumer Culture Reader
Edited by Joseph Turow, Matthew P. McAllister
To be published April 16th 2009
Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism
By Tom Bivins
To be published April 23rd 2009
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