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The Public Relations Handbook

By Alison Theaker

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and…

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2007 | Paperback: 978-0-415-42802-6 (Routledge)

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Becoming a Public Relations Writer

A Writing Process Workbook for the Profession

By Ronald D. Smith

Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of…

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2007 | Paperback: 978-0-8058-6301-7 (Routledge)

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Crisis Communications

A Casebook Approach

By Kathleen Fearn-Banks

Crisis Communications presents case studies of organizational and individual problems that may become crises, and the communication responses to these situations. Helping professionals prepare for…

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2007 | Paperback: 978-0-8058-5773-3 (Routledge)

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The Future of Excellence in Public Relations and Communication Management

Challenges for the Next Generation

Edited by Elizabeth L. Toth

The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible…

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2006 | Paperback: 978-0-8058-5596-8 (Routledge)

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The Media Handbook

A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

By Helen Katz

The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the…

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2006 | Paperback: 978-0-8058-5718-4 (Routledge)

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Real Feature Writing

By Abraham Aamidor

Real Feature Writing emphasizes story shape and structure by illustrating several distinct types of feature and non-fiction stories, all drawn from the real world. Author…

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2006 | Paperback: 978-0-8058-5832-7 (Routledge)

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Public Relations Theory II

Edited by Carl H. Botan, Vincent Hazleton

The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial…

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2006 | Paperback: 978-0-8058-3385-0 (Routledge)

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Public Relations

Critical Debates and Contemporary Practice

Edited by Jacquie L'Etang, Magda Pieczka

This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie…

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2006 | Paperback: 978-0-8058-4618-8 (Routledge)

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Law for Advertising, Broadcasting, Journalism, and Public Relations

A Comprehensive Text for Students and Practitioners

By Michael G. Parkinson, L. Marie Parkinson

This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law…

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2006 | Paperback: 978-0-8058-4975-2 (Routledge)

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Gaining Influence in Public Relations

The Role of Resistance in Practice

By Bruce K. Berger, Bryan H. Reber

Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the…

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2005 | Paperback: 978-0-8058-5293-6 (Routledge)

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Forthcoming Titles:

MediaWriting: Print, Broadcast, and Public Relations
By W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith
To be published December 22nd 2008

The Global Public Relations Handbook, Expanded and Revised Edition: Theory, Research, and Practice
Edited by Krishnamurthy Sriramesh, Dejan Vercic
To be published December 23rd 2008

Applied Public Relations: Cases in Stakeholder Management
By Larry Lamb, Kathy Brittain McKee
To be published February 15th 2009

Rhetorical and Critical Approaches to Public Relations
Edited by Robert L. Heath, Elizabeth Toth, Damion Waymer
To be published February 19th 2009

Rhetorical and Critical Approaches to Public Relations
Edited by Robert L. Heath, Elizabeth Toth, Damion Waymer
To be published February 19th 2009

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