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The Public Relations Handbook
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and…
read more2007 | Paperback: 978-0-415-42802-6 (Routledge)

Becoming a Public Relations Writer
A Writing Process Workbook for the Profession
Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of…
read more2007 | Paperback: 978-0-8058-6301-7 (Routledge)

Crisis Communications
A Casebook Approach
Crisis Communications presents case studies of organizational and individual problems that may become crises, and the communication responses to these situations. Helping professionals prepare for…
read more2007 | Paperback: 978-0-8058-5773-3 (Routledge)

The Future of Excellence in Public Relations and Communication Management
Challenges for the Next Generation
The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible… read more2006 | Paperback: 978-0-8058-5596-8 (Routledge)
more information about The Future of Excellence in Public Relations and Communication Management

The Media Handbook
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the… read more2006 | Paperback: 978-0-8058-5718-4 (Routledge)

Real Feature Writing
Real Feature Writing emphasizes story shape and structure by illustrating several distinct types of feature and non-fiction stories, all drawn from the real world. Author… read more2006 | Paperback: 978-0-8058-5832-7 (Routledge)

Public Relations Theory II
The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial… read more2006 | Paperback: 978-0-8058-3385-0 (Routledge)

Public Relations
Critical Debates and Contemporary Practice
This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie… read more2006 | Paperback: 978-0-8058-4618-8 (Routledge)

Law for Advertising, Broadcasting, Journalism, and Public Relations
A Comprehensive Text for Students and Practitioners
This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law… read more2006 | Paperback: 978-0-8058-4975-2 (Routledge)
more information about Law for Advertising, Broadcasting, Journalism, and Public Relations

Gaining Influence in Public Relations
The Role of Resistance in Practice
Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the… read more2005 | Paperback: 978-0-8058-5293-6 (Routledge)
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Forthcoming Titles:
MediaWriting: Print, Broadcast, and Public Relations
By W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith
To be published December 22nd 2008
The Global Public Relations Handbook, Expanded and Revised Edition: Theory, Research, and Practice
Edited by Krishnamurthy Sriramesh, Dejan Vercic
To be published December 23rd 2008
Applied Public Relations: Cases in Stakeholder Management
By Larry Lamb, Kathy Brittain McKee
To be published February 15th 2009
Rhetorical and Critical Approaches to Public Relations
Edited by Robert L. Heath, Elizabeth Toth, Damion Waymer
To be published February 19th 2009
Rhetorical and Critical Approaches to Public Relations
Edited by Robert L. Heath, Elizabeth Toth, Damion Waymer
To be published February 19th 2009
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Differential effects of majority and minority influence on argumentation strategies
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